PHILADELPHIA, PA – (July 8, 2010) – AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas and Now Resorts & Spas, celebrated the placing of the first cornerstone of a new 602-room resort complex in Puerto Vallarta. The USD $150 million project introduces the first Secrets and Now Resorts & Spas properties to the popular destination.

Slated to open in summer 2012, the development represents Puerto Vallarta's first new construction hotels in almost a decade, providing an infusion of jobs and reinvigorating a local economy which depends heavily on tourism. The adults-only Secrets Puerto Vallarta will feature 271 guest rooms while Now Amber Puerto Vallarta, a new luxury resort, will offer 331 guest accommodations. Both properties will offer AMResorts' award-winning Unlimited-Luxury® concept, where everything is included. The complex lies on an exclusive stretch of beachfront along Banderas Bay, 5 minutes from downtown Puerto Vallarta and Malecón boardwalk and 15 minutes from Puerto Vallarta International Airport.

Joined by Emilio González Márquez, Jalisco governor, and Salvador González Resándiz, Puerto Vallarta's municipal president, and other key officials, AMResorts President Alex Zozaya shared the following, "AMResorts recognizes the tremendous opportunity we have by developing Puerto Vallarta's first two new construction hotels in almost ten years. We are excited to continue the success that our Dreams Resorts & Spas brand has had in this destination, while also creating a stimulus to the local economy and offering new options to our discerning clients."

Secrets Puerto Vallarta

Secrets Puerto Vallarta, which will be a member of Preferred Hotels & Resorts Worldwide, will offer adults an extra measure of romance and sensuality in a beautiful beachfront setting. Guests will be welcomed by elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; endless day and evening activities, and full-service spa and fitness facilities.

Now Amber Puerto Vallarta

With 331 oversized guest rooms and suites with ocean views and private terraces, Now Amber Puerto Vallarta caters to couples, friends and families. The resort offer amenities such as wireless internet access, flat screen TVs with surround sound systems, daily refreshed mini bars, 24-hour room and concierge services, multiple gourmet dining offerings and full-service spa and fitness facilities. The resort will foster a sense of understated luxury and comfort, and has received the Amber gemstone designation as a reflection of the inviting rich sands along Banderas Bay.

About AMResorts

AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico and the Dominican Republic: ultra luxurious Zoëtry™ Wellness & Spa Resorts (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and Now Resorts & Spas (www.nowresorts.com; 877-NOW-9953). Zoëtry Wellness & Spa Resorts is a member of Preferred Boutique and Leading Small Hotels of the World. Secrets and Dreams Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.