February 28, 2017. Mexico City, Mexico. The Mexico Tourism Board announced today a record-breaking 35 million international visitors traveled to Mexico in 2016, representing a growth of 9 percent compared to 2015. This growth is more than twice the global industry average, most recently reported at 3.9 percent by the World Tourism Organization (UNWTO) in January 2017.
Additionally, tourism spending by international visitors grew even faster, at 10.4 percent, highlighting the strength of Mexico's appeal to luxury travelers, interest in multi-destination visits, and demand for Mexico's gastronomy, artisanal goods and shopping offering.
"Mexico's sustained, fast growth is a testament to the incredible quality and diversity in our tourism offering and the hard work for the entire industry, both internationally and domestically. More than 9 million Mexicans working in the tourism and hospitality industry have made it their mission to ensure visitors have incredible experiences," remarked Lourdes Berho, CEO of the Mexico Tourism Board. "Plans are already underway to ensure 2017 builds upon these achievements and that Mexico continues to welcome all visitors and give them reasons to come back again and again."