PHILADELPHIA, PA (January 26, 2010) – Now Resorts & Spas, a new brand of luxury lifestyle resorts, has launched to provide guests the ideal vacation environment to relax and reconnect in a spectacular setting.

The announcement was made by Alex Zozaya, president of AMResorts, provider of sales, marketing and resort brand management services.

Set to open January 25, 2010 in Mexico’s famed Riviera Maya, the first property, Now Riviera Cancun Resort & Spa, is the latest addition to AMResorts family of upscale resort brands, which also include Zoëtry Wellness & Spa Resorts, The Zoëtry Collection, Secrets Resorts & Spas and Dreams Resorts & Spas.

Now Resorts & Spas will treat every guest to Unlimited-Luxury®, where everything is included. The signature vacation concept caters to couples, friends and families with desirable locations, elegant accommodations with stunning ocean views and first-class amenities and services. While every property will offer a unique flavor, look and experience, overall brand features will be shared.

These include: Finely appointed, oversized guest rooms and suites with ocean views and private terraces, wireless internet access, flat screen TVs with surround sound systems, daily refreshed mini bars, 24-hour room and concierge services, multiple gourmet dining offerings and full-service spa and fitness facilities.

Wedding services and honeymoon packages also will be available at every resort. According to Zozaya, Now Resorts & Spas will foster a sense of understated luxury and comfort that, combined with the most sophisticated amenities and activities, will redefine how guests stay and play.

The First Now Resorts & Spas Now Riviera Cancun Resort & Spa basks in the Caribbean sun near the quaint fishing town of Puerto Morelos, Mexico, 12 miles south of Cancun International Airport. Officially designated as a “National Park”, the resort is surrounded by nature, including private access to a long beach.

The property’s oceanfront setting and local surroundings inspired national and international designers to create warm and subtle textures in every space, including the 550 luxury suites.

Room categories include: Jr. Suites, Family Suites, Preferred Club level. Guests also can find a wide range of top-quality culinary experiences within the resort’s seven a la carte gourmet restaurants.

Its five bars serve a varied selection of premium and local beverages (no reservations or wristbands required).

Couples with children will appreciate the resort’s signature Explorers’ Club, which caters exclusively to younger guests ages 3-12 with dedicated facilities and fully-supervised activities. Daily, teen-focused activities also will be available.

For those seeking relaxation, the spa offers a sublime atmosphere combining hydrotherapy and signature treatments. Treatment rooms, multiple private massage rooms, a hydrotherapy area featuring indoor Jacuzzis and showers, sauna and steam bath, complete the stimulating and peaceful experience.

The spa also features a full service salon offering hair treatments, waxing, and manicure and pedicure services. Now Riviera Cancun Resort & Spa provides the perfect romantic setting for a destination wedding. Other in-resort amenities include: Three swimming pools with breathtaking views, six sport courts, motorized water sports, superior entertainment, meeting rooms, a theatre, business center, and a variety of stores.

Zozaya is confident that the time is right to introduce the Now Resorts & Spas brand. “Our success with other brands, ranging from major awards and recognition to high occupancy rates and repeat guest ratios, encouraged our continuous growth.

Significant positive awareness among agents and consumers and strong distribution channels should be key factors in our success,” he said. To learn more about Now Resorts & Spas visit www.nowresorts.com.